As part of O-bit’s continued endeavour to help their Resellers grow and prosper, the Voice & Data specialists have launched a marketing initiative to support their resellers in carrying out a targeted FTTC campaign.
Market research has shown that as the product availability depends on geographic location, end user expectation must be managed and sales campaigns but be effectively ran to only focus on FTTC enabled clients.O-bit’s Sales and Marketing Director Elizabeth Sparrow commented, “Availability is dependent on which street cabinets have been enabled so resellers must precisely target particular customers. An availability checker is offered in our reseller portal but we have now made things even simpler! We are currently supplying our customer base with all their clients that are FTTC enabled so now all they have to do is call them! Together with our white labelled marketing material and attractive launch offers, our resellers are benefiting from a complete FTTC marketing package to fully support their own sales and Marketing activities.”